YOUR SKIN IS PRECIOUS. THAT’S HOW ARMANDO TESTA IS ADVERTISING THE DERMA-COSMETICS BIONIKE DEFENCE LINE ON TV AND IN THE PRESS.
The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.
The Milan branch of the agency has created a new A-T-L campaign for the derma-cosmetics BioNike Defence product line, a brand recently acquired by the Group based in Lodi.
The communication revolves around a metaphor, that is refined but at the same time surprising and also full of impact. . Along with the claim “La tua pelle è preziosa” (Your skin is precious), we see a woman with beautiful delicate porcelain-like skin who communicates to everyone just how important it is to protect the natural sensitivity of your skin.
The campaign is running with a twenty second ad on TV, on general and satellite channels, as well as in main women’s magazines.
Agency: Armando Testa
Creative Direction: Erik Ravelo
Art Director: Sebastien Sardet
Copywriter: Andrea Dell’Osa
Client Service Director: Tiziana Perotti
Account Supervisor: Giovanna Pinna
Account Assistant: Lidia Fiorelli
Production Company: Albatros Film&Video
Direction: Chiara Feriani and Roberto D’Ippolito
Director of Photography: Giacomo Frittelli
About Armando Testa
We are the biggest independent italian communication group founded in 1946 by Armando Testa the internationally most famous italian creative.