INTESTA AND THE REBRANDING OF AGRATI: THE FUTURE OF A FASTENING SYSTEM WHILE NOT FORGETTING THE PAST.
Agrati, based in Veduggio con Colzano, is an international leader in fastening systems and automotive and they have decided to update their visual identity. The entire rebranding project was entrusted to the inTesta agency which specialises in graphic design and packaging.
The company and the Armando Testa Group have known each other for some time, and the Agrati logo was actually redesigned by Armando Testa himself in the’80s. The historical “bolt” is featured in the new logo too, showing a natural continuation. The bolt stands as a guarantee of quality and historical importance, and this time it is used in a stylised version, surrounded by a huge sized letter “A”, representing the initial of Agrati and conveying a strong sense of being upright and with drive.
The red colour of the new identity is a choice which shows a “break” and it was inspired by the automotive sector, the main reference market for the company.
The logo was created in this way to combine the need to represent the company’s ties with tradition and at the same time their on-gong attention to the future and technological renovation. Everything is complemented by Agrati’s new payoff: World Fastener Solutions.
About Armando Testa
We are the biggest independent italian communication group founded in 1946 by Armando Testa the internationally most famous italian creative.