LAVAZZA GREAT CLASSICS A MODO MIO IN HEAVEN, WITH ARMANDO TESTA. INIMITABILISSIMI, JUST LIKE MAURIZIO CROZZA
Lavazza uses a new amusing episode to describe just how inimitable the new capsule are: the Great Moka Classics Qualità Oro, Qualità Rossa and Crema e Gusto, from today at last all available as capsules for the A Modo Mio Espresso system.
05 JUNE 2017, MILAN
SummaryArmando Testa has managed to combine a very clear message with the great fun of Maurizio Crozza and the irresistible characters he creates
Armando Testa has managed to combine a very clear message with the great fun of Maurizio Crozza and the irresistible characters he creates.
The new black haired Cherub, who we met in March, arriving in Heaven on a motorbike, leads in an endless, theatrical line of Cherubs who are trying to get Peter to hire them. They try out unconvincing and toneless versions of “Yessahh” in front of a microphone.
The difference compared with the original Cherubs is super clear, because as Peter himself declares, “There are certain things you can’t imitate!”
And so it’s great to enjoy the inimitable Great Classics from Lavazza A Modo Mio “the legendary moka in an espresso” – and also an original “Yessahh”: so good that there’s only one!
The 30” and 15” cuts are on air on all main TV channels and previously there was a series of 4 mini 6” teaser auditions of the aspiring cherubs on the web. But as Peter says “on the radio no, I don’t think they’d pass…”
Agency: Armando Testa
Creative Direction: Michela Sartorio and Monica Pirocca
Director: Paolo Monico
Production Company: Filmmaster Productions
Post production: Band
Music: Paolo Re/Paolo Jannacci
About Armando Testa
We are the biggest independent italian communication group founded in 1946 by Armando Testa the internationally most famous italian creative.