The Riso Gallo star has returned to communication with a new multi-subject campaign created by Armando Testa.
The famous rooster of the leading brand in Italy is back on the web and TV with a completely updated look. Always ready to make a quick change and to suggest tasty recipes in a friendly way, the rooster arrives in Italians’ houses in six different ads, dedicated to different products in the Riso Gallo range.
So we’ll see him in the role of a station master, a Chinaman, a sportsman, a heart-throb as well as other characters, before reverting back to his original appearance and uttering his famous “Chicchiricchi”.
With executive creative direction from Michele Mariani, creative director and art director Andrea Lantelme, vice creative director and copywriter Federico Bonenti and copywriter Daniele Bona worked on this project for the Armando Testa agency.
Production by Little Bull, director and animation by Franco Tassi, Paolo De Santis voices the Gallo (rooster).