The spot da 30" Lines Seta Ultra, Ultra safe ad, created by Armando Testa. Is now on air on the main TV channels.
The "Silk" butterfly released from the hand of a beautiful and friendly protagonist was seen in the recent 10" announcement, after drawing the funnel shaped pores of the Silk filter and the exclusive new butterfly wings,
flies over the city.
We see the butterfly accompany the young girl protagonists busy in different moments of their every day lives. "Ultra safety that sets you free" And her flight continues on the most important social networks.
With creative direction from Piero Reinerio, art director Laura Pelissero and copywriter Francesca Palazzo worked on this project
Directed by Pierluca De Carlo for Production Company Little Bull. Music “ Say What You Want” by Texas. Planning by Media Italia.