Info
Milan | Published on: June 5, 2017
Social media pitch
Summary
Armando Testa has managed to combine a very clear message with the great fun of Maurizio Crozza and the irresistible characters he creates
Details

Armando Testa has managed to combine a very clear message with the great fun of Maurizio Crozza and the irresistible characters he creates.

The new black haired Cherub, who we met in March, arriving in Heaven on a motorbike, leads in an endless, theatrical line of Cherubs who are trying to get Peter to hire them. They try out unconvincing and toneless versions of “Yessahh” in front of a microphone.

The difference compared with the original Cherubs is super clear, because as Peter himself declares, “There are certain things you can’t imitate!”

And so it’s great to enjoy the inimitable Great Classics from Lavazza A Modo Mio “the legendary moka in an espresso” – and also an original “Yessahh”: so good that there’s only one!

The 30” and 15” cuts are on air on all main TV channels and previously there was a series of 4 mini 6” teaser auditions of the aspiring cherubs on the web. But as Peter says “on the radio no, I don’t think they’d pass…”

CREDITS:

Agency: Armando Testa

Creative Direction: Michela Sartorio and Monica Pirocca

Director: Paolo Monico

Production Company: Filmmaster Productions

Post production: Band

Music: Paolo Re/Paolo Jannacci