Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.
A series of special outdoor posters accompnay the fans from the departure point to the arrival.
The creativity from the Armando Testa agency plays a visual game with product details and the whole car againt a winter setting which is perfectly suited to the four-wheel drive Giulia Veloce. A common copy describing just what attractionis Alfa Romeo, runs throughout.
Creative direction from Raffaele Balducci, art directo Claudio Nicoli, copy Elisa Infante.