WITH GIULIA VELOCE ATTRACTION DRIVES YOU

26 JANUARY 2017, MILAN
Summary
Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.

Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.

A series of special outdoor posters accompnay the fans from the departure point to the arrival.

The creativity from the Armando Testa agency plays a visual game with product details and the whole car againt a winter setting which is perfectly suited to the four-wheel drive Giulia Veloce. A common copy describing just what attractionis Alfa Romeo, runs throughout.

Creative direction from Raffaele Balducci, art directo Claudio Nicoli, copy Elisa Infante.

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About Armando Testa

We are the biggest independent italian communication group founded in 1946 by Armando Testa the internationally most famous italian creative.