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Milan | Published on: January 26, 2017
Social media pitch
Summary
Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.
Details

Giulia Veloce Q4 is on air, in the breathtaking setting of Mont Blanc given by Sky Way, the innovative and technologically advanced funicular railway which connects Courmayeur 3500 m from the Helbronner peak.

A series of special outdoor posters accompnay the fans from the departure point to the arrival.

The creativity from the Armando Testa agency plays a visual game with product details and the whole car againt a winter setting which is perfectly suited to the four-wheel drive Giulia Veloce. A common copy describing just what attractionis Alfa Romeo, runs throughout.

Creative direction from Raffaele Balducci, art directo Claudio Nicoli, copy Elisa Infante.

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