The consortium to safeguard Asti d.o.c.g. has entrusted Armando Testa (Turin Headquarters) and Media Italia with its return to communication for the festive period featuring its sparkling wine Asti d.o.c.g. the ultimate symbol for enjoying a toast and which has always personified Italian good taste.
“The objective” says Nicola Belli, Armando Testa board member "is focus public attention again on the sweetness and festive spirit of Asti d.o.c.g. the ultimate symbol for enjoying a toast and which has always personified Italian good taste. This product is unique just like the land of its origins, which has made history. This is a name recognised the world over and which is now back to talk about itself again.”
The new campaign has been running since 15 December on TV, the web and outdoor. It shows a surprising way of making a toast with its iconic glass, of exchanging season’s greetings and sharing this festive time. Thanks to its low alcoholic contents, its pleasant sweet taste and its natural festive soul, Asti d.o.c.g. is the only sparkling wine which you can always drink in lots of different situations. So it is an ideal toast at this time for sharing.
Creative director and art director Andrea Lantelme and vice creative director and copywriter Federico Bonenti worked on this project for the Armando Testa agency with executive creative direction from Michele Mariani.
The ad was created by the production company Haibun, director and director of photography Luca Robecchi; sound design Bobo Marcucci; voice over artist Alice Bongiorni. The photos were shot by Andrea Melcangi; post production Martin&Rainone.Planning by Media Italia.